Why Every Small Business Needs a Google Business Profile (Even If You Don’t Have a Website Yet)

If you're a small business owner in Glenwood Springs, Carbondale, or anywhere in Colorado, one of the easiest ways to show up on Google is by setting up your free Google Business Profile. A lot of people think you need a fancy website first, but that’s not true. You can still appear in local search results and on Google Maps just by having a well-optimized profile.

At JackDM, we help businesses across the Western Slope improve their online presence. One of the first things we always check is your Google Business listing. If it’s missing or incomplete, you're losing visibility and probably missing out on new customers.

Here’s why having a Google Business Profile is a must:

You Show Up When People Search NearbyWhen someone types “plumber near me” or “yoga studio in Carbondale,” Google pulls up business listings in the area. If you don’t have a profile, you're not even in the game.

It Builds Trust Right AwayYour profile shows reviews, business hours, photos, and contact info. It gives people confidence before they even click on your website. It also makes your business feel more real and approachable.

You Can Post Updates Like Social MediaNot many people know this, but you can post offers, updates, events, and photos directly to your profile. It’s a great way to keep your business active online without needing to manage a bunch of social platforms.

It Helps With SEO Without a Lot of WorkEven if you don’t rank well with your website yet, you can still show up in the local “map pack” — that top 3 section on Google Maps. We’ve seen clients get more calls just from optimizing their profile alone.

How to Set It Up RightHere’s what you need to do:

• Add accurate name, address, and phone number

• Choose the right business categories

• Write a short description with a few keywords (like Glenwood Springs photographer or Aspen massage therapist)

• Add photos of your work, space, or products

• Ask your happy clients to leave reviews

• Keep your hours updated

If you already have a website, even better. Link it. But don’t wait just because your site isn’t perfect.

Need Help Setting It Up?We do this kind of thing all the time. Whether you're just getting started or want to fine-tune what you already have, we can optimize your Google Business Profile so it actually works for you.

Reach out if you want help standing out in Glenwood Springs, Carbondale, Basalt, Aspen, Vail, or anywhere on the Western Slope. A solid local presence starts here.